Apple Computer - Steve Jobs' Success Story

"We began to get a computer in the hands of ordinary people, and we succeeded beyond our wildest dreams ."

-. Steve Jobs, cofounder of Apple Computer Inc., 1976

Steve Jobs was adopted by families in Mountain View, California. While still in high school, Jobs interest in electronics prompted him to call William Hewlett of Hewlett-Packard to ask for some parts for a school project. Hewlett provided the parts and then offer the job to an intern at Hewlett-Packard for the summer. There he met Jobs Steve Wozniak, a talented and knowledgeable engineer five years older than high school. Their friendship will eventually be the foundation on which Apple was built.

Jobs dropped out of Reed College after one semester and went to work for Atari designing games. He carefully saved the money he earned while working at Atari, so he can take a trip to India and sate his bourgeoning interest in spiritualism in the East.

After returning home from India, Jobs and Wozniak renewed their friendship. Jobs showed a small computer that Wozniak was working on a hobby, but Jobs saw its potential immediately and persuaded Wozniak to go into business with him. In 1975, at the age of 20, Jobs went to work in his parents' garage with Wozniak for the Apple I prototype.

Apple have sold modestly, but well enough to be able to go to work on the Apple II. In 1977, the new model was put on sale. On the keyboard, color monitor and user-friendly software, Apple has become uspjeh.Tvrtka the $ 3 million in the first year and exceeded $ 200 million in its third.

However, the Apple III and his successor, LISA not selling as well as was hoped and a significant increase in competition in the sale of PCs, 1980 saw Apple lose almost half its sales from IBM. Things got worse for business in 1983 when the fight with the directors got him started Board CEO, John Sculley, the jobs I had hired.

In 1984, in response to a sharp decline in sales, Jobs announced Apple Macintosh introduced the world to point-and-click simplicity miša.Marketing for Mac is handled poorly and with a price of $ 2,500, it finds its way into homes for which it was intended. Jobs tried to repackage Mac as a business computer, but without hard-disk or networking opportunities, not to mention a small capacity for memory, corporations were not interested. In 1985, with no strength in his company, Jobs sold his shares in Apple and resigned.

Later in 1985, Jobs started NeXT Computer Co. with the money he could from the sale of his stock in Apple. He plans to build a computer to change the way research is done. The next computer, though along with processing speeds previously unseen, unmatched graphics and optical drive, the $ 9,950 each, sold poorly.

Permanent after failing in the next venture, Jobs began playing with the software and began to focus his attention on the company that I bought from George Lucas in 1986, Pixar Animation Studios. Jobs signed a three picture deal with Disney, and began work on the first computer-animated film. Released in the fall of 1995, she took the "Toy Story", four years to make. However, work is well worth it, the film was a tremendous success. Pixar went public in 1996, and one day of trading, jobs 80% stake into the value of $ 1 billion.

Apple is struggling, having failed to design a new Macintosh operating system, a company is only held 5% of the PC market. A few days after Pixar went public, Apple bought NeXT for $ 400 million and renamed jobs government advised Gilbert F. Amelio, president and CEO. However, in March 1997, Apple reported quarterly loss of $ 708 million, and Amelio resigned several months later. Jobs remain in charge of the interim CEO and that is to him that the same company was started, and that drove him alive. So, he made ​​a deal with Microsoft. In addition to investing $ 150 million for a small stake in Apple, Apple and Microsoft will "cooperate on several sales and technology fronts," and Apple will make sure your resume in the PC market.

Jobs also went to work improving the quality of Apple computers. The introduction of G3 Power PC microprocessor made ​​by Apple faster than computers that run on Intel processors. Apple has also turned to the energy production cost desktop, iMac, which was another hit for the company. With Jobs back under control, Apple was able to quickly turn around, and by the end of 1998, bringing in $ 5.9 billion in sales. Jobs returned to his first love, a little older and a little wiser. He made Apple healthy again and returned to the place where the contribution of new and innovative technologies in the computer world.