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Social media is quickly becoming one of the most popular platform for brands to reach their consumers. More and more brands are scrambling to ensure that they have a social media presence, so that they can get ahead of your competitors and get their share of the market.

thing about social networking sites like Facebook and Twitter is that it is so easy for brands to create their accounts there and start getting the likes of followers. But the question is, do consumers really want to engage with brands through social media?

According to a recent global survey done TNS Digital Life, 57% of the people in mature markets are simply not interested in connecting with brands through social media. Americans (60%) and Britons (61%) are particularly not interested in having their brands occupy a social space - so you should continue using the brand of this platform to connect with consumers

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the answer is yes, of course, but the challenge for brands is to offer customers the value of social networking and engagement, not simply adding to the noise levels which can be found online. When you simply add a digital waste that can be found on the internet, it's not really going to help his campaign to promote your brand and increase your sales.

of social media is slowly becoming a crowded market where brands are jockeying for position to ensure that the content they offer is seen by consumers. But the problem is, many brands are treating social media like traditional media, even though the platform is completely different. Think of social media as the place to broadcast content and to promote their products, but they are not what users are looking for when they follow your brand.

you have to wonder why people use social media. And that is why you need to go beyond broadcasting and marketing mergers and attractive. Do you want to communicate with their customers, understand what they want, and show deals from their perspective. You must learn to recognize what tickles their emotions, what starts the conversation, and what makes them respond with conviction and passion.

One of the most simple ways you can do to make sure that your brand is not hiding behind the logo - Today, consumers want to know with whom you interact s. They do not want to talk to a faceless, nameless entity, or on Twitter Facebook. They want to see the face behind who tells you they want to be like and know you can not only interact with the business. This may be a bit impossible to do with a large, multinational brands, but SMEs can certainly use this effectively to help customers identify with your brand better.

This is because people enjoy in the formation of personal relationships in these social networks. This is the main reason to sign up - to connect with friends, family, colleagues, meet new people and get to know them, etc.

After the friendly, smiling faces in your Twitter profile will definitely be a lot more personal than the logo.

brand must be authentic in social media. They must offer value before even attempting to sell something. Although many people will be disappointed with the May connect with brands through social media, it is interesting to note that TNS Digital Life also reported that 47% of people comment about brands online. Consumers are open to talk about brands in social networking sites, and they enjoy sharing their opinions. The key thing to note is that people want to hear - they are tired of the monologue of traditional media. Social media allows them to engage in meaningful brands, two-way conversation.

So stop hiding behind the logo and stop adding to the endless barrage of noise on the internet that does not really resonate with consumers and simply added digital waste online. Be personal and interactive - to listen to and cooperate with the audience. Encourage the construction of a community around your brand where people can share their opinions and be heard.

reward your most loyal followers and brand advocates with awards and special offers. These are people who can really influence others through their personal interaction with them.

Make sure that your social media sites to offer your audience something that is mutually beneficial for both of you, and not simply what is best for your brand. You need to celebrate what people are doing, and to collaborate with them on the contents will be shared on the site. Indeed, the more personal you are with your interaction through social media, the better for your brand.