Tuesday, December 20, 2011

Apple Inc., a Stock Analysis for December 2010 – Buy a Bushel Basket of Apple Stock


"A diet regime is a short period of starvation preceding a gain of 5 pounds" – from "The Ideal of the Great Clean Jokes" by Bob Phillips

 

Bearish . stock traders had been disappointed by the 2010 third-quarter earnings report from Apple.  They contend that Apple has gotten too big.  There are no new substantial revenue streams.  iPhone sales are down.  iPad sales were not as wonderful as they could be.  iPod sales had been off.  Competitors are jumping in from every side on all their merchandise.  Apple is going to languish considering that of this.  Lastly, as proof they cite two quarters of decreased income.  To be positive, there is at least some truth in all of these points.  Nonetheless, Apple is finding prepared to put on some key weight in terms of profits.  This is a particularly timely moment to buy into Apple's stock as we shall see.

Very first, I shall share an vital point of bullish investment philosophy.  Bears normally occasions look for perfection.  If there are significant challenges to a corporation or enterprise, and there is no immediate foreseen answer, then they expect failure.  Bears quite often miss the point that there is no human organization that is ever fantastic.  Corporations and enterprises will usually have challenges.  The greatest corporations and enterprises know how to manage the challenges and be effective anyway.  I think this is particularly true of Apple Inc.

Apples Revenue History

Let us first take a appear at Apple's revenue for the last three years – not just the last three quarters.

apple-2010Q3-tot-Revenues-600.png

Let us initially notice that in the third-quarter of 2008 Apple's total income was $7.561 billion.  In the third quarter of 2010, Apple's income was $15.7 billion.  They have doubled their revenue in the space of two years.  That is a feat that quite few suppliers of Apple's size can match - although most corporations long to do so.

Now let us take a look at the graph for some patterns.  Notice how Apple has a massive pop in income either in the fourth quarter or the 1st quarter of every single year.  This makes total sense given that of US Christmas holiday shopping patterns and students shopping for .  Apple is not alone in this.  Statistically for several-countless decades, the fourth quarter is the top quarter for the typical public corporation.  A drop in income from the initial-quarter to the second quarter and then to the third-quarter is fairly normal.

But wait, the third-quarter of 2010 was truly a little bit greater than the very first quarter - $15.7 billion compared to $15.683 billion.  This is what is important.  Apple had a excellent third-quarter when you compare it to other third-quarters they had prior to!  Finally, notice the common upward trend in the income graph.  Sure income varies from quarter to quarter and that is typical for corporations.  Revenues do not go up in straight lines – even for Apple.  But when you draw a line by way of the mean income, the income trends are quite thrilling.

Just think about what the fourth quarter or the initially quarter of 2011 is going to be like for Apple soon after the holiday season.  Already, meaningful shopping statistics are in just after the 2010 Thanksgiving weekend.  Retail sales are significantly greater for 2010 than they were in 2009.  Apple is selling extremely desirable consumer items.  Apple will take a substantial share of holiday shopping revenue and post record revenue totals in this timeframe.  Income of $18-$19 billion would be consistent with the mean trend for the initial quarter of 2011.  We can even dare to dream $20 billion or significantly more!  A smart investor would get Apple now, before 2010 fourth-quarter and 2011 1st-quarter income totals are out.  This makes Apple a fantastic brief-term value play for the subsequent couple of quarters.

 

Unit Sales

iPhone

Apple-iphone4.jpgApple iPhone sales reached practically 8.4 million handsets in the third-quarter 2010.  This was a 61% increase over the exact same quarter in 2009.  The  latest Apple iPhone is iPhone 4.  This new model was launched late in the third quarter of 2010.  Sales of this unit are not totally baked into the figures.  Early indications from Apple are that this item launch was hugely productive.  1.7 million iPhones had been sold in the third quarter of 2010.  Apple characterized this as one of the most profitable item launches in history.  Simply because there is not a long history of iPhone sales, it is risky to forecast a negative trend for iPhone sales with such a smaller drop in unit sales from the second quarter to the third.  Take a appear into the subsequent chart.

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