"We started the computer in the hands of ordinary people, and we succeeded beyond our wildest dreams."
-. Steve Jobs, cofounder of Apple Computer Inc., 1976
Steve Jobs is the adopted family in Mountain View, California. While still in high school, Jobs interest in electronics prompted him to call William Hewlett of Hewlett-Packard to ask for some parts for a school project. Hewlett provided the parts and then made an offer to intern job at Hewlett-Packard for the summer. There, Jobs met Steve Wozniak, a talented and knowledgeable engineer five years older than a high school student. Their friendship will eventually be the foundation on which Apple has built.
Jobs dropped out of Reed College after one semester and went to work for Atari designing games. He carefully saved the money he earned while working at Atari so that he could take a trip to India and satiate its bourgeoning interest in spiritualism in the East.
After returning home from India, Jobs and Wozniak renewed friendship. Jobs has shown that a small computer Wozniak was working on a hobby, but Jobs saw its potential and persuaded Wozniak to immediately go to work with him. In 1975, at the age of 20, Jobs went on to work in his parents' garage with Wozniak for the Apple I prototype.
Apple I sold modestly, but well enough to be able to go to work on the Apple II. In 1977, the new model was put on sale. On the keyboard, color monitor and user-friendly software, Apple has become uspjeh.Tvrtka a $ 3 million in the first year and exceeded $ 200 million in its third.
However, the Apple III and his successor LISA not selling as well as a hope and a marked increase in competition in the sale of PCs, 1980 saw Apple lose almost half its sales of IBM. Things got worse for business in 1983 when he won the fight with the directors of the board it was started by CEO John Sculley, often took himself.
In 1984, in response to a sudden drop in sales, Jobs announced the Apple Macintosh was introduced into the world of point-and-click simplicity miša.Marketinga for Mac is handled poorly and with a price of $ 2,500, not to find their way homes for which it is intended. Jobs tried to repackage the Mac as a business computer, but without a hard disk or network capacity, not to mention only a small capacity for memory, corporations were not interested. In 1985, without authority in his own company, Jobs sold his shares in Apple and resigned.
Later in 1985, Jobs started NeXT Computer Co. with money he'd made from selling his stock in Apple. He plans to build a computer to change the way research is done. Next computer, although the kit with processing speeds previously unseen graphics, unmatched, and optical disk drive, the $ 9,950 each, sold poorly.
Persistent failure after Next venture, Jobs began playing with the software and began to focus his attention on the company he'd bought from George Lucas in 1986, Pixar Animation Studios. Construction signed a three picture deal with Disney, and began working on the first computer-animated film. Released in the fall of 1995, she took the "Toy Story" four years to make. However, the work was well worth it, the film's incredible success. Pixar went public in 1996, and in a single day of trading, Jobs became a 80% share worth $ 1 billion.
Apple is struggling, having failed to design a new Macintosh operating system, and the company maintains only 5 percent of the PC market. Days after Pixar went public, Apple bought NeXT for $ 400 million and renamed jobs in the Management Committee to advise Gilbert F. Amelio, president and CEO. However, in March 1997, Apple reported a quarterly loss of $ 708 million, and Amelio resigned a few months later. Frequently he remained in charge as interim director and it was up to him to be the same company was started, and that drove him to life. So, he made an agreement with Microsoft. With an investment of $ 150 million for a small stake in Apple, Apple and Microsoft will "cooperate on several sales and technology fronts," and Apple to make sure your resume in the PC market.
jobs and went to work to improve the quality računala.Uvođenje Apple Power PC G3 microprocessor is faster than those Apple computers that run on a Pentium processor. Apple has also found its energy to manufacture a cheap desktop, the iMac, which was another hit for the company. With Jobs back in control, Apple was able to quickly turn around, and by the end of 1998, he was bringing in $ 5.9 billion in sales. Jobs returned to his first love, a little bit older and wiser. He made Apple healthy again and he returned to the place where it contributes to new and innovative technologies in the computer world.
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