Sunday, March 11, 2012

Steps to Combat Image Fatigue On Facebook


Figure fatigue is a grave issue that many people face when using Facebook. Generally speaking, users get tired of watching the same pictures on Facebook ads over and over again. Since Facebook is aware of the problem, it usually reduces the appearance of ads and moved back to the "old" ads after about 72 hours. Therefore, advertisers need an effective strategy for coming up with fresh 'ads in order to ensure that continuous on Facebook.

If you are facing this problem too, read on to learn how to systematically and efficiently add new pictures to your Facebook ID. However, keep in mind that CTR on Facebook are generally quite low, so do not be discouraged to see lower numbers compared with other forms of PPC oglašavanje.Približna figure of 0.5 percent CTR is considered satisfactory in Facebook.

Step 1: Create a Facebook Ads

To start, try to test 8-10 different types of ads and integrate images that are commonly known to be converted to Facebook. There are not many good examples of such images are images of logos, happy woman, vegetables and fruits, and head shots. Within a span of several days, you will notice several ads pulled in front of others. Use the ads that perform best and add variations to them, who performed best during the probationary period.

For example, if the image of women to work best, use different variations of happy pictures of women in the ads to improve CTR ads while maintaining its freshness.

Step 2: Test Facebook Ads

When you come to the images that work, make small adjustments to them after every few days to keep them fresh. You can make the following changes to keep your ads fresh.

• Change the background color in the picture.

• Add colored tape on both sides of the picture.

• Add small visual elements such as logos or small flag in the corner of the picture.

• Add color to the image border.

• Add call to action in advertising images to modify them.

Boundaries are very effective as they not only help you to easily change the images to make them fresh, but also add a beautiful visual effects to images.

Step 3: Refine the process for testing ads on Facebook

After following the above steps to combat fatigue in Facebook photos, you can still repeat as follows:

• Add different background color or put a different colored flags in the corners of images to their visual appeal.

• Add color borders with different widths of the bars on the images or any other similar variations.

• Place flags at various places in the pictures. For example, you can put a small red flag on the top right hand corner or on opposite corners of the image.

You can also feel free to include any change in the Facebook photo to test their ideas and success you get from it.

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