iPad Market Positioning

iPad is generally set as the "third device", after the personal computer and mobile phone, which includes a variety of purposes and functions. This meant that greater usefulness of cell phones, and offers more portability than personal računala.Ipad was set up as a more convenient and intuitive way of performing the various tasks which these devices are used for, such as web browsing, checking e-mail, and watching photos.

is also positioned as a better alternative to existing eBook readers such as Amazon "Kindle" and Barnes and Noble "nook". These products are sold through online booksellers, who have years of experience in selling print media. Apple not only positioning your iPad as a master device with more features than these readers, but also marketing iBooks virtual bookstore as a simple and convenient way to purchase content. Despite the fact that there is the same relationship with publishers and amount of experience in selling books such as Amazon or Barnes and Noble, Apple has already proven its ability to provide digital content and to drive large amounts of sales from the iTunes Music Store.

Although it is not as powerful as most laptops currently on the market, the iPad is to raise the "netbook" laptops. In fact, during his speech detection IPAD, Apple Steve Jobs said the president, since netbooks are currently selling, "...[ they] are not any better. They are slow and clunky has shown, and run clunky old PC software. they are just cheap laptops. "iPad Despite the similarity with netbook computers that do not have the computing power of a full-sized computer, the iPad is set to be more beneficial in the sense that it will launch software similar to the iPhone, which has been widely praised as a useful and pleasant experience.

Set the iPad vs Competitive Devices
Apple needs to be strengthened in order to communicate the usefulness of the iPad device, making the many practical uses and transfers to purchase can not be worth a wide range of consumers. It can be difficult since it can be used in many different contexts and that there are alternative products in each case. As a result, it is important to understand the iPad as a device that combines the functionality of many other devices, rather than being seen as just another player in a market already saturated with a single purpose or limited purpose MP3 players, eBook readers, GPS devices, smartphones, netbooks computers, etc.

iPad should be positioned as a device that goes beyond the usual complaints about the existing alternatives. For example, despite their high sales volume, many netbooks are criticized for their small screen size and awkward klavijature.Ipad not only has a larger screen than many netbooks, but it can be oriented in many directions in order to work on them more easily. Apple has done a great job of articulating how a user interfaces with the device, showing how the iPad can be tilted vertically or horizontally and internal sensors automatically adjust how the document displays.

Apple iPad to communicate to perform better than existing alternatives in areas that were praised as well. For example, a brand of Nintendo DS portable game console has been successful, not only with children but for adults too, offering classic games like Tetris, crossword puzzles and other programs such as "Brain Age", which seek to promote mental clarity, the execution of his mind. Like the iPhone before it, the iPad will also offer the same types of programs, but with a larger screen and more processing power. In addition, because of reduced development costs of games for the iPad platform and distribute them digitally, individual titles will be lower in price. I feel that it is, besides being a very intuitive touch screen controls, a beautiful display and motion sensor means iPad should be positioned more as a gaming device.

I also think Apple should emphasize ease of use iPad not only for e-mail, but also as a device for processing. It is well positioned as a notebook that can be manipulated without a key or a number of physical keys, but the company needs to show potential customers that combined with a keyboard as an alternative to transport bulkier and heavier laptop to work outside the office. Similarly, the iPad also has a VGA adapter that allows you to output video to an external display. I believe the company could communicate how it might allow business customers to use the device as a highly-portable way to display Keynote and PowerPoint presentations.