Recently, the casting director has expressed displeasure at his Facebook wall about the actors it is closer to the Facebook application to audition. This post has sparked some lively dialogue among the actors and casting directors who have all agreed to use Facebook as a marketing tool grub, amateurs, or even desperate.
I agree. Approaching casting directors, producers, agents, filmmakers, directors and artistic directors is not rude. This is not an amateur. And it's not desperate. This is a job.
Facebook is, so that people can connect with each other. That's the whole point. Almost every business and businessman now has Facebook page, and use Facebook for promotional purposes. Thus, there is nothing wrong -. At an all-in doing the same as an actor
Now, different people have different limits on Facebook. If the casting director wants to keep his Facebook page, and separate its business, it is absolutely an advantage of her and I support that 100%. No, do not do wrong when an actor wants to use Facebook for self-promotion. Approaching your list of target industries through social media is not a problem here. How do you approach them. Believe me, there is a right way and wrong way to use Facebook for their acting careers. Apparently, the actors who have joined the casting director has done the wrong way.
Last year, an actress named Eva used Facebook in a powerful way to build a relationship with a casting director who is still paying off today. Eva has seen the role it is perfect for after an exhaustive and unsuccessful research to find a casting director's phone number or e-mail, the only contact information for Eva to find a casting director on Facebook.
So, Eva sent him a direct message via Facebook. Instead of seeking an audition, Eva messaged casting director to find out that he was comfortable with her using Facebook as a marketing tool. She wanted to respect the casting director of social media boundaries and the best way to do this is to get buy in.
"What is available in" you ask?
buy-in happens when you get the consent of anyone on that target before taking action. This May sound silly, but it is a very simple step that will make a huge difference in the results they produce in relationship building.
Eva the buy-in to the casting director probably look like this:
"Hi Casting Director. I want to respect your privacy, so I write to find out how open you are auditioning for receiving requests from actors through Facebook. If you're open to it, I understand. Just let me know either way."
Not only is this an open casting director Eva request, but she was also invited to audition she wanted. Since then, Eva audition in his office regularly and two of them have forged a healthy working relationship.
The moral of this story - do not shy away from Facebook in your marketing just because you might offend someone. Instead, your job is simply to get buy-in from casting directors, producers and agents want to work with before the resin on Facebook.
Get buy-in before it is needed. In this way, you will not panic when the opportunity arises because you'll already know how to reach.
your buy-in might look like this:
"Hi Tom. This is Jessica. I saw you speak SAG Foundation last week. I am writing to find out if Facebook is the place to connect the projects or roles I might be right for. I know everyone is using Facebook for a variety of reasons, so I wanted to check with you first observe your social media frontier.
If you do not want to merge the operations of the FB, I totally take it and be sure not to talk shop with you here. Just let me know any way ."
The truth is you never know who is open to receive requests from actors across social media. While some people use Facebook socially just, others rely on it hard for their business.
The trick is to find out which side of the fence your Facebook target people living on the ground before the on-line. Doing so will give you the confidence you need to use Facebook in a robust way without offending anyone.
No comments:
Post a Comment