CRM software solutions are an integral part of the sales, marketing and customer service of most organizations. Today, CRM software resides far away from these functions to manage business requirements. This is called by the people at Microsoft as Xrm - (x) is nothing Relationship Management. Choosing a solution that is right for your company is not easy and often companies to compare different offers CRM. Two major CRM software applications on the market today are Microsoft Dynamics CRM and Salesforce.
There was a time with these two CRM software application selection is more black and white. You either look at the software deployed in the home (Microsoft Dynamics CRM) v software-as-a-service model (Salesforce ).
Now, Microsoft is moving to a cloud with their software as a service model and Salesforce now has a development platform with its "force" provides opportunities are now blurred.
Salesforce was founded in 1999 with a vision of creating on-demand services to manage information that would replace traditional enterprise software technology. Salesforce calls himself an "enterprise cloud-computing company." Sales Cloud ™ and Cloud Computing Services ™ are the Salesforce application for sales and customer service. Their approach to implementing cloud computing model has led to them developing force.com cloud platform that enables developers and customers to build business applications on top of Salesforce offering.
Microsoft Dynamics CRM, Microsoft created product team with a great resource is designed with long-term vision that will enable users to use CRM with over Microsoft products and select deployment options to meet the needs of the organization.
IT researcher Springboard across Australia and New Zealand is already mature market SaaS applications in the Asia-Pacific region.
According to BRW magazine market is tipped to grow 45% annually in Australia and New Zealand since UA $ 1.7 billion in 2008 to $ US7.7 billion to 2012.Časopis also called customer relationship management software as the most popular SaaS applications (35 percent) and that "companies in Australia use SaaS because it is cheaper, but because it is easier to use. only 9 percent cited" ease of use "kaorazlog for selecting SaaS.
choice and flexibility
S multitenant CRM solution, Microsoft Dynamics CRM offers any number of deployment options, depending on your needs. On demand, on-premise and partner-hosted models are available for Microsoft Dynamic CRM. If your deployment requirements change so can your CRM software deployment options as well as the implementation of each option is built on the same modern architecture and data model. For example, you can take your configuration and data hosted by Microsoft and move to in-house or on the Microsoft Partner based CRM software hosted model. Salesforce SaaS platform offers from the clouds, and do not own the software and configuration. If you want to change the in-house solutions you need to move to another CRM application. You have to factor in cost of getting your data from Salesforce. Depending on the level of subscription you buy for Salesforce was a report about the data is held hostage. That is, depending on subscription level you have to upgrade your subscription to export data.
Price
Salesforce claims that cost significantly less, but Microsoft Dynamics CRM argues that the comparison is not for services.In the a-la-carte prices that has further potential price of the contract renewal time can significantly affect the total cost of Salesforce. When you compare the online assessment of products between the two rivals, Microsoft Dynamics CRM Online is available for less than 50% of Salesforce naknade.Najnovije prices in the U.S. shows that the "Microsoft Dynamics CRM [Online] is $ 44-59 per user per month, compared from $ 125 for Salesforce "Professional Edition.
Input prices for Salesforce is cheaper, but if you want more features you obviously have to pay more. With Microsoft CRM you have access to the entire system from the time of original purchase. Your purchase decision should never be based on solely on price as just one component in the decision making process. Those who are buying for the first time about the call price is usually 6-24 months later looking for help. From personal experience, making buying decisions solely on price for the first time around again to buy the second time around to help. For comparison in the house opposite the host you need to calculate rates over 3-5 years period, not just 1 year.
Ownership data
Salesforce, as well as software-as-a-service, does not own the data collected by their customers. Instead, its data centers are outsourced to Equinix, third party companies in the U.S. and Singapore. With Microsoft CRM in-house and partner hosted options, users have complete control over security and the physical location of their data. You can change and take your information among these possibilities. Microsoft Dynamics CRM Online Hosted by Microsoft will be released in Australia in late 2010, and the data will be hosted in Singapore. Again, you will be able to move from host to home, but on-line model will have some restrictions about customization code. To Salesforce customers that features the development platform must buy an unlimited version.
Ease of use
Microsoft Dynamics CRM is designed for easy user adoption because of their similarity and compatibility with Microsoft Office and Outlook. Simply put, it is designed to reduce the need for training, reduce application switching products and high productivity. With the launch of Microsoft CRM 5 or 2011, the premiere name), Office 2010 and SharePoint 2010 GUI (interface) between the three suites of products becomes very similar in look and feel. It provides users with an easy to learn and experience the better chance the user stack.
Salesforce is a modern graphical user interface and should be easy to use for most users. Integration with Microsoft Outlook and Office is registered as a not so strong as Dynamics CRM specifically for MS Excel and Outlook. They are using Google Mail across Salesforce for themselves.
and Salesforce CRM and have similar modules, including sales force automation, customer service and support, marketing automation, document management, contract management, product catalog management and reporting. Although each module for each product has its strengths and weaknesses alongside the need to evaluate each application module against your business needs (not the user likeability ).
is often a short list of three organizations CRM applications that will be presented to its users. Assessment should be based hard (if any) to the users liking the look and feel of the graphical interface. Users organizations tend to agree on a CRM application like nature you feel most comfortable with what we already know. If you ask a seller who is using the paper diary 30 years, which is better? Paper or CRM system response is always the paper! Over the years I have witnessed three different systems put in front of users in different organizations and there is never a clear winner for CRM applications selected.
At this point, Salesforce is much more easy to use business add-on products for their core offering is built on the force.com platform. Microsoft is hosting ISV partners who have built add-on products for Microsoft Dynamics CRM, but it's not so easy to find these add-on and spread throughout the world on various websites. Microsoft has just launched to determine which allows you to search globally for partners software solutions. Also, Microsoft Dynamics CRM Online does not provide equal access for writing custom code in the sandbox because Microsoft did not want out of the code in your program, but with Microsoft Azure, ISVs can execute your code.
Access to CRM and e-mail
Microsoft Dynamics CRM is available through a web browser, mobile device or via plug-in for MS Outlook. Salesforce integrates with Microsoft Outlook, Lotus Notes, or Google's App. Salesforce will run on a mobile device, via a web browser, and if you want some degree of E-mail (Outlook, Lotus Notes, or Google App-a) integration, but you will still need to download and install the Salesforce connector.
scope and support of the
According to Wikipedia, Salesforce offers support for 16 languages, while the Microsoft Dynamics CRM offers support for 25 years. Microsoft Dynamics CRM ecosystem includes 750,000 solution partners; 2200 user group, and 400 community Web sites on a global scale. Standard support is included in Salesforce subscription to 2 business days response time. With Microsoft, support depends on the licensing module is used to purchase software and support offers Microsoft CRM Partner. You can choose between ad hoc and dedicated support.
future investments
It was reported in the online edition of Inquirer.com that Microsoft will spend $ 9.5 billion U.S. dollars in 2010 on research and development, which is the largest R & D technology in the consumer world.
In 2008, Salesforce has spent $ 63.8 million, or 8% of its revenue on research and development, of which went towards expanding Salesforce cloud computing capabilities. In addition, 91% of Salesforce revenue comes from subscription fees and support from its cloud computing services.
CEO of Zoho, Sridhar Vemb first made the good point in April 2008, noting the differences in R & D and sales and marketing spending Salesforce. Using financial data from the past 12 months, Salesforce's sales and marketing spending $ 605 million was nearly 5 times its R & D spending $ 131 million. It was reported that Google businessinsider.com, R & D spending $ 2.8 billion is almost 1.5 times higher than their S & M expense of $ 2 billion.
No doubt, Salesforce is a leader in SaaS tržište.Pitanje will be whether the heavy weights, including Microsoft (with the blue and BPOs) and Google with its GoogleApps market will be able to stay in the game as heavy weights start getting serious market share in the cloud.
SaaS compared to In-House
Note on SaaS in relation to the In-house implementation. "In 2009, within the framework of business applications, SaaS represents 3.4 percent of total business spending, slightly since 2008 to 2.8 percent," said David Cearley, vice president at Gartner. This market will reach $ 8.8 billion in 2010, according to company estimates.
From the perspective of the market, the majority of spending on SaaS appeared in the content, collaboration, communication and customer relationship management market. Overall, they represent 65 percent of the global enterprise applications software market in 2009. Many of the bad practices that have occurred in areas of the world are now moving their way into SaaS.
is the greatest example shelfware. "Shelfware-as-a-service is the notion of paying for software subscriptions that can not access the end user," said Cearley. "It usually occurs in large organizations, but it could happen to any company, especially those with small your workforce, or one that was oversubscribed to trigger a volume discount." "SaaS may not have delivered on their early promise Grand - current SaaS deployment is estimated to total 90 percent of SaaS implementation of pay-per use - but it is reenergised software market and added choice," said Cearley.
The first step in choosing your CRM solution
Your first step in determining which solution is right for your company's CRM requirements document. Secondly, research to see what the CRM application will meet your requirements. Third, the lead company in CRM consulting services and / or CRM vendor in order to discuss your requirements and demonstrate their knowledge and application for you. Whether you go to the host or in-house should always come after you've gone through the above steps.
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