Presentation Secrets of Steve Jobs by Carmine Gallo is a great little book that explains some of the key elements in a typical Steve Jobs presentation. Jobs was not only great technology but also a master communicator and marketer. He not only founded Apple and went on to create incredible products, but he took personal responsibility for their introduction on the market. His speeches and presentations, product launches were legendary. They are as important to the success of Apple products like ourselves. Here are some key points Gallo makes about how Steve Jobs made an effective presentation:
to identify the story: Everyone loves a good story. Steve Jobs is a master storyteller. He knew how to write a plot, characters and describe their journey, and conclude with a happy ending. It often begins his story with a significant customer problem to be solved, and then he finished his latest product to come to the rescue. Like any good story, there are challenges to overcome villains to be defeated, and the heroes who come to spaĊĦavanja.Predstavljanje Steve Jobs is not your typical product launch. It engages customers in exciting adventure and invites them to be part of the journey.
submitted with the audience in mind. Steve Jobs presentation is not typical business PowerPoint presentations. Although you can use some slides, he also uses other props, does product demonstrations and video inserts or other media to grab and hold people's attention. More importantly, he tailors messages to the audience. He uses basic techniques such as sales, not just the benefits of product features, making three key points, not five or six years, and focusing on the ultimate question everyone asks: "What's in it for me?"
practice and practice: the old adage: "Practice makes perfect," was equally important for Steve as it should be for everyone else. He made it look easy, because he practiced what he should do and refined through their rehearsals. Anyone who wants to give a brilliant performance knows the importance of preparation. Unfortunately, most people do not spend enough time at rehearsals. If you want to give a memorable performance, then you have to practice like Steve.
In this book, Gallo does a good job to explain the basics of the presentation Steve Job.Knjiga is easy to read, and the key elements are easy to understand. Gallo is a veteran public relations professional and specialist communications. He uses his experience to explain how Steve Jobs is his magic. Follow her insights and you can use Steve Jobs' secrets to your next presentation.
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