5 Steps for Managing Facebook Comment Overkill

It is an undeniable fact that we are social beings and social networks like Facebook make it even easier for us to communicate with each other. Facebook has become such a social media hub that is, according to data published in December 2011 by comScore, three of four minutes spent on social networking sites were spent on Facebook.

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To brand your site a little relief from excessive overloading comment to Facebook, here are five steps you should take your company:

Establish some ground rules.

Let your fans and visitors know up front what are the rules for posting on the wall and commenting. This will prevent any arguments from his fan base, as well as to all questions from the site administrators. For the most part, when a person knows the rules about what is acceptable and what is not, it will avoid any problems in the long run.

There is a time and place for negative comments.

So, do not delete them all. You might think it has a negative comment or two (or ten) will do too much damage to your company's reputation, but it does not. Do you want to show their fans that can deal with criticism and to respond quickly when there are complaints. Going with the scorched earth policy, the negativity can lead people to think just do not care. Show them that you can take the bad with the good and put a positive spin on them.

Stick to your guns.

If you make a rule, enforce it! Moderate wall posts and comments, so it does not violate its own rules. Failure to moderate comments, you may be hesitant to do. Make sure the followers to know where you stand and when to say something, what that means. This goes a long way in maintaining your reputation.

Be ready for any situation.

Make sure that whoever is responsible for their social media marketing is trained to handle every possible scenario, the absolute worst of the absolute best. How many people will you have on hand to moderate if they were suddenly flooded with 10,000 comments in an hour? How to deal with any PR crisis that happen overnight?

Call in the professionals.

There are many people out there who live in social media and take great pride in their ability to moderate comments in a 1000 hour. There is software available that can help you in any type of social networking situation. Do you want to be sure you have enough people focusing on the page to keep up with the flow of comments.

Have you had to deal with the overload on Facebook commenting on your brand site? What have you done to overcome it? Share with us!