Your Google Ranking - PageRank Vs SERP

Although it is difficult for most of us to realize that it is actually quite a big controversy among SEO experts on the most valuable parameter to consider in evaluating the performance of web pages on Google. If the web page Google ranking and search results pages? Since, for most, the question is largely academic, it seems to be a waste of time and effort to argue over these parameters.

However, since the performance of your site directly affects the focus of your SEO efforts, whether you choose to promote your Google PageRank (PR) or the Google search engine results page (SERP) will determine how successful these efforts will be .

to help you understand the differences we borrow some definitions from reliable online sources that understand them much better than we do.

PageRank (PR)

"PageRank is a numeric value that represents how important page on the web. Google figures that when one page links to another page, it is an effective vote for the other sites. More votes that are cast for a page, the more important the page be. also, the importance of a page that is casting the vote determines how important it is to vote itself. "(borrowed from WebWorkshop.net)

In other words, the key to improving your PageRank, the number and quality of links you generirati.Viši PageRank of their links, the more their own PageRank will be. This is an effort to inform Google readers about the quality of sites visited, a worthy goal, but one that actually has little effect on the reader receives the search results.

then PageRank is just a number, attempt to create a fair value assigned to a specific page, such as your home page web site, designed to provide value relative to other pages. However, there is very little to do with where your page ranks in search results.

search engine results page (SERP)

"search engine results page (SERP), a list of web site search engine returns in response to a keyword query. The results normally include a list of web pages with titles, a link to a page and a short description showing where the key words in the following content the site. SERP may refer to one page links returned, or that the set of all links returned for a search query. "(Borrowed from Wikipedia .)

In other words, the SERPs are actual search results do readers seeking information about a particular topic. When the reader types in a word or phrase search, we all know what događa.Popis results will appear on the screen represents page lists sites that offer information on this application. These results contain links to websites, as well as a brief description of the content available.

This is where most visitors to the website are generated directly from the SERPs. These visits are referred to as "click-throughs" and larger web pages of the SERPs, the more click-throughs are likely to get.

difference between these two measurements should now be obvious. If your goal is to impress your friends and colleagues to be able to claim that your Google ranking is equal to that of Google itself, you should focus on public relations. However, if your goal is to increase traffic to your website, focus your SEO efforts should be placed on improving search engine results, your SERPs.

The bottom line is this, if you want to increase your ego, focus on your PageRank. If you want to increase your traffic, focus on their SERPs.