How to Combine Twitter With Facebook and Your Website to Help Promote Your Business

2 Step - Create professional-focused Facebook fan page (Facebook term for the business pages)

First, you must have a profile (personal page) before you can create a fan page, taking advantage of the 75 characters allowed in the title page. (Think of keywords internally and externally.) FYI - you can not change the title after you have entered. It's a good idea to name another admin in the event that something happens to your Facebook account. (The other admin can make changes to the site, without knowing your Facebook password .)

Caution: Even if you have strong privacy controls to your Facebook profile page, keep the photos and your comments professional. You do not want to risk a potential business contact to catch a glimpse ... years.

Now here is an example of potential cross-promotional opportunities:

You can use FBML (Facebook Markup Language) to put e-mail optin code from your website in the left column of Facebook fan pages. And you can even put the same number, thanks to the profile of HTML, the left column of your Facebook profile.

If you are offering enticing freebie, you should be able to get e-mail without any optins send people from Facebook to your website. And there is even room for a limited profile of HTML and FBML option to squeeze in one or two social media icons such as links on your Twitter and LinkedIn accounts.

Step 3 - Adding a Facebook widget on your web page

This widget - which can be configured in different ways when it is through his Facebook fan page - allows visitors to your web site to become a fan without leaving your website. Or, if you wish, visitors can click on the title of his Facebook fan page (at the top of the widget) and visit your site directly from your website.

Step 4 - Check Twitter, Facebook fan page and website for consistent images and messages

• Use the same (good) photo of all three pages to get instant recognition factor.

• Ensure that the overall message on Twitter, Facebook fan page, and your website is in compliance with the professional presentation of your brand, book or business.

• Consider activities such as running contests on Twitter, in order to encourage people to move from you following on Twitter to become a fan of their Facebook fan page to make decisions in your e-mail list.