Facebook changes announced this week the game changes. For most it was scary for us (and hopefully for you, too) it's exciting! Facebook has managed to do our daily activities are more social and makes a way for us to share our life through a virtual scrapbook. This tool allows you to feature all your old and new memories with Facebook integrated ways to express themselves through a variety of "lifestyle application." Fortunately for you, read every article, and we watched the entire 1-hour, 40-minute presentation, F8, so we're here to condense the information for you as much as possible.
Here are the changes that Facebook should know about:
Just a few things really go away, it's an experience and an interface that can be changed. Here are the latest and greatest new features Facebook:
Facebook Timeline - "The story of your life"
Timeline is a central change in Facebook to update. This is a new Facebook profile, completely reorganized with a different way to display your profile picture - a picture of the div you (your main photo) on top and smaller images (profile picture) layers in the lower right corner of the cover image. The way the new time set, you can to keep all those past memories, updating and jobs in an organized way over date. You can move in any time period through the date on the "cover photo." In the F8 conference, Mark Zuckerberg talked about his old profile to be what they will tell someone you met in the first 5 minutes: where you work, where you went to school where you live, etc. It's all condensed and located below the profile picture now .
The new Facebook profile You are also able to see things that you have recently shared their recent activities and things to set in. Your applications are far below the cover image tiles, and there is a map that tracks where you were. Anytime you upload a file, you can mark it with geography -. Ejecting the place you were when you created the
At the time, you can sort through old posts easily, making it much faster than the previous postupka.Natrag further you go, the more it will be reduced, as the ranking of Facebook sees as the most important posts. You can modify any post that does not hide you think is important and plays a post you think should be highlighted.
Create Graph features
Create a graph is another new Facebook change. It feeds all of its activities in the ticker, and in time, but newsfeed. You can choose to view this as a bad or good. On the one hand, fans of "activity on your site will appear in your friends' current, but on the other hand, will appear in the ticker.
most of the open graph feature (which has its EdgeRank types of algorithm) is a way that allows you to interact with other media. Apps no longer have to seek permission to post content to Facebook again and again. Instead, the new Facebook permissions screen explaining exactly what kind of stories will be shared for the first time you make app permission to post to your Facebook. After completion, it will no longer have to seek permission.
Facebook was also split your updates into two different categories of posts and activities. Posts show up in the newsfeed, show activity in the ticker
.There are four main categories of "light" activities:
Communication
Media
game
Life
partnership and Apps
Facebook has created some great partnerships that will lead the way in following the social marketing trends: Lifestyle Applications! Since your fan page to show content in foods seems really impossible at this point, getting someone to interact with your lifestyle app May be the answer!
innovative partners:
Yahoo News - opt into this service to see what your friends are reading news
Spotify - discover more music through your friends. You can see who is listening to what the label, and if you hover over it you can listen to it.
YouTube -. Same deal as Spotify, but with movies and TV
Just like the
In addition to "Like" button, you will now have more options to choose from. They will now be accompanied by a branding campaign.
"First on Facebook is about getting people to 'like' brands. Now, it's about getting people to provide social activities that brand," says David Berkowitz, senior director of emerging media and innovation for the 360i.
The key here is to find out what action (s) you will brand your business and how you tržištu.Novi Facebook changes are forcing us to think of marketing in terms of storytelling, by adding your personality - different aspects of your life - at a time will be new news. Zuckerberg explained that he did it because it likes a little scary for some - as you imply approval of the product or brand. Now, you are just "sharing his life story ."
These "action button" are social by design and will be the key to a successful social strategy.
e-mail notification
e-mail notification
...great news: you will be receiving reports, and eventually you will get reports from your lifestyle applications. Zuckerberg hinted that it will eventually be something that can be shared. For example, if you use the Nike application to run, you can divide your annual report to run with your Facebook friends.
As shown in Feeds?
to your new Facebook newsfeed ranks of the things that you feel are your top stories at the top of the page, and then put everything else below that. Facebook has added controls in the upper right of each story that users can check on untick "top stories". Facebook will use this information over time targeted who / what you find important, so that your newsfeed is optimized for you. This means that users have greater control over their liquid, which means the brand will have to find a way to come up with relevant content that users will want to opt in. Otherwise, your visibility will be almost anything (except the ticker ).
What next?
Our advice: Start strategizing now and plan for what comes next for the brand site or remain in the dust. These changes are huge, but they are good! Also, pay close attention to the activities of users as soon as users get over the fact that Facebook has changed again, you'll probably see an increase in activity and users are likely to spend more time on Facebook than ever before, play around with and add content on their deadlines. Because in the end, everyone wants to share his story - people love talking about themselves. So, as a brand, the key is figuring out how to be a part of it.
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