Millions of businesses and business owners are boarding a train on Facebook marketing. If you are still on the fence about it, you've come to the right place. Before you buy your ticket and invest their time in the Facebook phenomenon, let's look at the facts.
Do you Facebook marketing works?
Social networking, we read the articles, you watched a couple videos, but at the end of the day, there is trace evidence that Facebook can improve your bottom line
?Facebook: Ultimate Marketing Machine
According InsideFacebook.com here are the facts:
- Facebook currently has more than 500 million active members. If Facebook was a country, it will be the fourth most populated in the country.
- Facebook has been translated into more than 100 languages, penetrating almost one third of the population.
- Facebook latest quarterly growth rate showed that the number of active users increased by more than 25% in 47 countries.
- More than 85% of American women have social network profiles, with 95% of them on Facebook.
- More than half of all those online store has a Facebook profile.
Obviously, these figures are startling, but not Facebook marketing works? It depends entirely on how to use it.
The power of Facebook Marketing
Just think, with so much force behind a niche market or business ideas, you have an opportunity like never before in history to be put in front of key industry influencers. With the right strategy, you can turn strangers into friends and friends of the fans, promoters and clients. Examples:
- In November 2009, Michael Stelzner launched on-line edition titled Social Media Examiner. He was quite deliberately decided not to invest in any traditional marketing efforts. Using only the power of social marketing, it reached number one status for business blogs with Technorati. In its first quarter, the examiner has nearly 100,000 subscribers. Impressed?
- Morton's steakhouse released Valentine's Day promotion photos on Facebook in 2009. As a result, the overall business and sales experienced a significant increase.
- Target is on board with Facebook since 2007. Instead of just talking about their business and offering the latest sales flyer, Target started a party planning page. Target experienced 6% increase in sales as a direct result.
- Desert Gallery Houston was part of the Harvard Business Review case study. Its Facebook Fan Page has attracted 20% more visits from their direct trade with Facebook fans. As an added bonus, Facebook fans spent 33% more than the average buyer.
Facebook Works If you work
Kevin Ertell, an analyst at predicting results, given Facebook Marketing rave reviews, "Facebook is, by far, the best place to reach customers." He goes on advice to business owners and entrepreneurs, "Get a Facebook page and big bucks will start rolling in."
Do you Facebook marketing works? Just like every other golden opportunity, it works if you are doing.
Listen, if you want to know exactly what Facebook can do for you and your business, click on one of the links below:
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