"We started to make a computer in the hands of ordinary people, and we succeeded beyond our wildest dreams ."
-. Steve Jobs, co-founder of Apple Computer Inc., 1976
Steve Jobs is the adopted family in Mountain View, California. While still in high school, businesses interested in electronics prompted him to call William Hewlett of Hewlett-Packard to ask for some parts for a school project. Hewlett provided the parts and then offer the job to an intern at Hewlett-Packard for the summer. There he met Steve Jobs Wozniak, a talented and knowledgeable engineer five years older than high school. Their friendship will eventually be the foundation on which Apple has built.
Jobs dropped out of Reed College after one semester and went to work designing games for Atari. He carefully saved the money he earned while working at Atari in order to take a trip to India and satiate his bourgeoning interest in spiritualism of the East.
After returning home from India, Jobs and Wozniak renewed their friendship. Jobs showed a small computer that Wozniak was working on a hobby, but then saw its potential and immediately convinced Wozniak to go into business with him. In 1975, at the age of 20, Jobs went to work in his parents' garage with Wozniak for the Apple I prototype.
Apple have sold modestly, but well enough to be able to go to work on the Apple II. In 1977, the new model was put up for sale. With the keyboard, color monitor and user-friendly software, Apple has become uspjeh.Tvrtka the $ 3 million in the first year and has exceeded $ 200 million in its third.
However, the Apple III and his successor, LISA is not selling as well as was hoped and a significant increase in competition in PC sales, 1980 saw the apples lose almost half its sales from IBM. Things got worse for the business in 1983 when the fight with the directors got it began Committee CEO, John Sculley, Jobs, which I had hired.
In 1984, in response to a sharp drop in sales, Jobs announced Apple Macintosh, which introduced the world of point-and-click simplicity miša.Marketinga for Mac is handled poorly and with a price tag of $ 2500, it was not to find your time in the homes for which it was intended. Jobs tried to repackage Mac as a business computer, but without the hard-disk, or networking opportunities, not to mention only a small capacity for memory, corporations were not interested. In 1985, with no power in his company, Jobs sold his shares in Apple and resigned.
Later in 1985, Jobs started NeXT Computer Co., with the money he could from the sale of his stock in Apple. He plans to build a computer to change the way research is done. Next the computer, although together with the processing speed of previously unseen, unmatched graphics and an optical disk, for $ 9,950 each, sold poorly.
after the permanent failure in the next venture, Jobs began playing with the software and began to focus his attention on the company that I bought from George Lucas in 1986, Pixar Animation Studios. Jobs signed a three picture deal with Disney, and began working on the first computer-animated film. Released in the fall of 1995, it took the "Toy Story", four years to make. However, work is well worth it, the film was a tremendous success. Pixar went public in 1996, and one day of trading, Jobs became a 80% share of the value of $ 1 billion.
Apple is struggling, having failed to design a new Macintosh operating system, a company is only held 5% of the market for personal computers. A few days after Pixar went public, Apple bought NeXT for $ 400 million and renamed jobs Administration advised Gilbert F. Amelio, president and CEO. However, in March 1997, Apple reported quarterly loss of $ 708 million, Amelio resigned a few months later. Jobs remain in charge as interim CEO and that is to him that the same company he had started, and that drove him alive. So he made a deal with Microsoft. In addition to investing $ 150 million for a small stake in Apple, Apple and Microsoft will "cooperate on several sales and technology fronts," and Apple will be assured their continuation in the PC market.
Jobs also began to work improving the quality of Apple computers. The introduction of G3 Power PC microprocessor Apple made faster than those who work on computers running Intel processors. Apple has also turned his energies toward producing a cheap desktop, iMac, which was another hit for the company. With Jobs back in control, Apple has managed to quickly turn around, and by the end of 1998, bringing in $ 5.9 billion in sales. Jobs returned to his first love, a little older and a little wiser. He has made Apple a healthy and he was back to the place where the contribution of new and innovative technologies in the computer world.
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